Evaluation Question Four. Who would be the audience for your media product?

Beyond 'who' my audience are, why would they be attracted?

Absent focuses on a British middle-class social group and targets a middle-class audience. We have used costume and props to attract this audience by framing items of value that the audience could relate too. For example the expensive car would mean nothing to someone of lower status, as it would not ever enter or mix in their lifestyle. Whereas if it is placed within the middle class culture, the audience could relate to it, as they would understand its face value and street credit. Again with the sequences that capture the family home, it is easy for a middle class audience to quickly analyise it and familiarise with it, because they will be able to compare and contrast it against their own, creating the repeated feel of familiarity with the opening.